Bold As Love Box

Experience Hendrix LLC and Legacy Recordings, are releasing "Bold As Love" by The Jimi Hendrix Experience on November 7th, 2025. Produced by Janie Hendrix, original Experience recording engineer Eddie Kramer, and John McDermott, this expansive collection is available as either a 5 vinyl LP plus BluRay set, or as a 4 CD plus Blu-ray set.

The deluxe box set includes the original stereo and mono mixes of "Axis: Bold As Love" remastered from the original mixes created by Hendrix, the album’s producer Chas Chandler and original engineer Eddie Kramer. Kramer and engineer Chandler Harrod recently created brand new immersive Dolby Atmos mixes of the entire 13 song album. The box set presents an additional 40 alternative versions, unreleased studio takes, demos, live tracks and television appearances from the album’s gestation and recording period, 28 of which have never before seen the light of day.

By May 1967, The Jimi Hendrix Experience had finalized their groundbreaking debut album "Are You Experienced" at Olympic Studios in London and immediately began work on their next album. Jimi Hendrix arrived in London in late September 1966 and soon amassed 3 top 10 singles in their UK homebase, followed quickly by success across Europe, but were yet to conquer the US. In June 1967, the group left for the US to make their US debut at the Monterey International Pop Festival. Their stunning Monterey debut, complete with Hendrix setting his guitar alight at the close of his performance, propelled them across the US throughout the summer of 1967. Before returning to London, producer Chas Chandler recorded the group’s 4th single, “Burning Of The Midnight Lamp” b/w “The Stars That Play With Laughing Dice”, at sessions in New York and Los Angeles. "Bold As Love" showcases previously unreleased versions of these songs.

Starting on October 1st, 1967, Chandler, the former Animals bassist who served The Experience as its producer, led the group back to Olympic Studios in London to resume work on what would become "Axis: Bold As Love". Chandler was determined to help Hendrix make a critical leap forward creatively. He worked closely with Hendrix to prepare his new songs for recording and even took the unusual step of same day, double booking both Olympic and Regent Studios in London so that the group would have a firm handle upon the arrangements of Hendrix’s stock of exceptional new material. Surviving 2 track demos from Regent include Hendrix’s unique hybrid “Stone Free”, which had been the b-side of his 1966 debut single, together with an up tempo rendition of “Up From The Skies”.

"Axis: Bold As Love" was released in the UK and Europe in December 1967 to great acclaim and commercial success. In the US, where "Are You Experienced" had only just been issued in late August, Reprise issued the album in January 1968 where it too became a best seller. Evergreen favorites such as “Little Wing”, “Spanish Castle Magic” and “Castles Made Of Sand” have been covered by countless artists throughout the world. The iconic “If 6 Was 9,” was used with dramatic effect as part of the soundtrack for the film "Easy Rider".

The "Bold As Love" box set encompasses Hendrix’s effort to craft his definitive follow up to "Are You Experienced". In addition to the demos made at Regent Sound, the collection showcases Hendrix’s unique creative approach to recording, drawing upon previously unreleased takes of songs from the "Axis: Bold As Love" album. These include previously unreleased alternate takes recorded at Olympic, as well as alternate versions of songs, most notably “Castles Made of Sand” with a backwards guitar track, are also represented on "Bold As Love". The Experience’s performances on British TV programs 'Top Of The Pops' and 'Dee Time', Dutch TV program 'Hoepla', and 8 songs from a September 1967 concert in Stockholm round off the bonus tracks.

Music journalist David Fricke and Experience Hendrix’s John McDermott provide comprehensive liner notes that tell the complete history of this exciting period for the band.

Janie Hendrix, president and CEO of Experience Hendrix, LLC commented, “Jimi was fearless in his artistic expression. Each song, each lyrical composition was and is an invitation for those listening to be free to feel. His music was an unapologetic statement of how he perceived the world and all the emotions it evoked. "Bold As Love" is the creative embodiment of those feelings. The "Bold As Love" set masterfully reintroduces the beauty of Jimi’s musical depth, highlighting a significant segment of not just his career, but his life”.

The cover art, a drawing done by Jimi when he was 5 years old, was hand selected by his sister Janie. It was kept by their father, giving it added special meaning. “I thought it was perfect for this project. It’s a colorful dragon that depicts exactly what the song ‘Bold As Love’ is talking about, the empowerment of each color of the rainbow. I don’t believe there could be a better reflection of the message in the song”.